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TikTok feels synonymous with Gen Z. The platform depends on its younger customers, who make up the vast majority of its content material creators. They use the video sharing app to grow to be influencers, to get the information, to share information about their very own lives, and bond with people near and far.
However within the US, TikTok nonetheless isn’t as extensively used amongst older members of Gen Zs (the technology consists of folks ages 12 to 27) as YouTube, Instagram, and Fb, data released this week from the Pew Analysis Heart reveals. To make sure, Pew included Individuals ages 28 and 29 within the examine, so not all of this group counts as Gen Z — some are the youngest of millennials.
Extra Individuals ages 18 to 29 mentioned they’d used YouTube (93%), Instagram (78%), and Fb (67%) than TikTok (62%) in 2023. Unsurprisingly, older folks used the app even much less — solely 39% of 30 to 49 12 months olds and 24% of fifty to 64 years olds mentioned they used the location final 12 months.
TikTok can be much less fashionable than different social media platforms amongst world customers of all ages by website visitors, in accordance with a recent report from information analytics website Lifesight.io. In a January report, TikTok ranked sixth, following even the troubled X (formerly Twitter). To make sure, net visitors doesn’t paint an entire image with out app information — and it does mark TikTok’s swift development. TikTok noticed about 60 instances extra website guests in 2023 than 2019, an indication that it might finally surpass older platforms like Fb on the web.
Fb isn’t the dinosaur folks make it out to be
Information about Fb isn’t optimistic nowadays: teenagers and advertisers leaving the site, studies on the presence of human traffickers, conspiracy theorists utilizing it to spread misinformation, clashes with US regulators and the EU. All of these indicators have led to media studies of the corporate’s decline.
However Fb isn’t going wherever anytime quickly. The positioning hit a record 3 billion monthly active users throughout the globe final 12 months, partially because of the popularity of Reels, and it acquired the second-most worldwide website guests in 2023 behind YouTube. Extra American millennials use the location than youthful ones, nevertheless it’s nonetheless extensively utilized by different age teams. In accordance with Pew, 69% of Individuals ages 50 to 64 used Fb final 12 months, and 58% of these over 65.
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