Swift’s presence on the huge recreation cheering on her boyfriend, Chief’s tight finish Travis Kelce, is anticipated to attract a bigger than normal share of feminine viewers.

For some, the advertisements aired throughout the Tremendous Bowl are extra of a draw than the sport itself. And for generations, such advertisements have centered on masculine merchandise, equivalent to beer and vehicles.

This yr the breaks would possibly look just a little totally different, with magnificence manufacturers shopping for in huge for essentially the most watched sporting occasion of the yr.

Why? Taylor Swift, after all.

The pop sensation has captivated audiences — not all in a constructive means — since first being noticed at a Kansas Metropolis Chief’s recreation to cheer on her new boyfriend, Chief’s tight finish Travis Kelce.

Now that the 2 are firmly rooted of their romance, Swift’s look on the huge recreation has dominated Tremendous Bowl-related headlines, and that’s anticipated to attract a larger-than-usual share of feminine viewers.

Manufacturers are responding.

e.l.f. Cosmetics is shopping for in with its first-ever nationwide Tremendous Bowl advert, according to Axios. Its advert will characteristic a reunited forged of Fits, which was essentially the most streamed present of 2023.

NYX Skilled Make-up is likewise launching a Tremendous Bowl business, that includes Cardi B and different highly effective girls.

Dove has proven advertisements in Tremendous Bowls previous, however not since 2006. The corporate is re-upping its efforts this yr.

However earlier than anybody worries an excessive amount of in regards to the NFL going pink for a cause aside from breast most cancers consciousness, relaxation assured there’ll nonetheless be loads of beer and junk meals advertisements to go round. Coors Gentle, Budweiser and Michelob Extremely are all working advertisements as properly.

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