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The Kansas Metropolis Chiefs beat the Baltimore Ravens 17 to 10 on Sunday (Jan. 28) evening, which suggests not solely is the NFL crew heading to the Tremendous Bowl, however so is Taylor Swift.
Whereas she won’t be acting at the game’s half-time show (Usher is masking that), Swift is predicted to attend the sport to cheer on her boyfriend, Chiefs tight finish Travis Kelce.
The romance between the pop singer and footballer has garnered tons of media consideration ever since rumors of the connection began in late September of final 12 months—and it has meant massive enterprise for the Chiefs and the NFL at massive.
Swift’s financial impact on the Chiefs
Apex Advertising and marketing Group, a US branding consulting and analytics agency, calculated simply how a lot cash this media frenzy is definitely price for the NFL forward of the league’s Tremendous Bowl in Las Vegas on Feb. 11.
Swift’s relationship with Kelce and her appearances at Chiefs video games has generated $331.5 million in equal model worth for the Chiefs and the NFL, based on an evaluation the group shared with Quartz.
Equal model worth is how a lot a model must spend to get the identical quantity of media publicity, Apex Advertising and marketing Group president Eric Smallwood defined.
To get this determine, Apex analyzed media mentions of Swift tied to the Chiefs or the NFL throughout TV, radio, newsprint, digital information, and social media from when Swift attended her first recreation on Sept. 24 to Jan. 22. Relying on attain and influence, every impression was given a greenback worth, all including as much as that $331.5 million determine.
It’s Taylor Swift’s financial system
Swift’s financial influence on the league was foreshadowed early on when gross sales of Kelce’s jersey skyrocketed 400% inside days of Swift attending her first Chiefs recreation.
Swift has even helped the NFL increase its viewership this season. The 2023 common season video games averaged 17.9 million viewers this season, up 7% from final 12 months, the Sports activities Enterprise Journal reported. The NFL additionally had its best female viewership this season since 2000, based on the outlet.
That is the most recent instance of Swift’s rising financial affect throughout numerous sectors. The US Journey Affiliation estimates that Swift’s enviornment tour final 12 months had an financial influence of at the least $10 billion.
In October, AMC inventory jumped over 10% following superior ticket gross sales of her live performance movie. The Taylor Swift economy is, undeniably, red hot.
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