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Well being Minister Mark Holland is promising a significant crackdown on nicotine pouches, which he says are being marketed to kids.

Holland accuses Imperial Tobacco of exploiting a loophole to get Well being Canada approval for its oral nicotine patch by branding it as an support to give up smoking.

He prices that the product is now getting used to hook a brand new technology on nicotine.

Holland has written to provinces about his plans to limit entry to the product, referred to as Zonnic, in addition to the flavours and advertising that can be utilized.

Imperial Tobacco asserts it has not exploited any loopholes to get Zonnic available on the market, saying it merely utilized to Well being Canada and acquired approval.

The corporate says it’s open to speaking in regards to the restrictions Holland raised, however these adjustments ought to apply to all merchandise used to give up smoking.

This report by The Canadian Press was first revealed March 20, 2024. 

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