The Florida Trucking Affiliation (FTA) has launched a “Share the Road” marketing campaign to teach drivers on the significance of sharing the street safely and bettering driving conduct, significantly round giant vehicles and buses with working limitations.

“Our ‘Share the Highway’ initiative displays our ongoing dedication to security and underscores the important position that collaboration performs in enhancing street security for all customers,” mentioned FTA President and CEO Alix Miller.

“As leaders within the trucking trade, we’re devoted to fostering an setting the place each motorist can really feel protected and safe on the street, and a big a part of that’s understanding the way to safely share the street with giant vehicles and buses.”

The marketing campaign will embrace public service bulletins on numerous media platforms highlighting necessary security messages and suggestions for drivers, together with protected following distance, blind spot consciousness and different basic pointers for accountable street sharing.

The general public consciousness marketing campaign contains FTA’s Florida Highway Staff, whose members function ambassadors for the Share the Highway program. Because the crew’s inception in 1996, the crew has educated some 150,000 individuals throughout the state on protected driving strategies and the way to safely share the street with vehicles.

The messages embrace leaving loads of room for giant vehicles on the street, in addition to warnings concerning the hazard of texting and driving and details about Florida’s “transfer over” legislation.

The crew delivers free shows to drivers schooling college students and in P.E. courses at Florida excessive colleges. Displays are additionally out there to trucking corporations, skilled teams, church teams, at press conferences and at different occasions.

“The Florida Highway Staff is proud to boost consciousness concerning the significance of protected interactions between vehicles and different autos on Florida’s roads,” mentioned Anthony Tirone, a member of the Florida Highway Staff. “Collectively, we are able to all hold America’s roadways protected for all drivers and their households.”

“By elevating consciousness and selling schooling, we are able to create a tradition of mutual respect and understanding on our roads,” he added. “Our Florida Highway Staff and the ‘Share the Highway’ marketing campaign is an important step towards attaining this objective, and we’re proud to share it with the motoring public.”


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