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On high of securing two new comedies on HBO and racking up cowl after cover to kick off 2024, acclaimed producer, author, actress, and entrepreneur Issa Rae is diving even deeper into her enterprise bag. Rae joined the Lobos 1707 Tequila & Mezcal investor “Wolf Pack” in 2022 and is now being highlighted in her first-ever marketing campaign video with the model.
Lobos 1707’s “Finest In Class” marketing campaign highlights a few of the model’s star-studded traders of their component, talking candidly about their love of the tequila, their favourite cocktails, and the legacy of Hollywood’s hottest model.
“I’m ALL about having one of the best time with one of the best individuals,” Rae tells ESSENCE solely about her newest marketing campaign. “From launching my prosecco final yr with my associates to becoming a member of the Lobos 1707 Pack, I’m prepared to overcome this new and thrilling enterprise with this various and iconic group of traders.”
Amongst that group are like-minded celebs comparable to Savannah and LeBron James, Wealthy Paul, Drake, Draymond Inexperienced, Arnold Schwarzenegger, Anthony Davis, and Paris Hilton, simply to call a number of.
“It’s actually a set of outstanding tequilas beloved and supported by all the Lobos pack,” Lobos board member and brand-builder Dia Simms advised ESSENCE. “Whereas we’re thrilled to have all of our superstar backings, the true star of our model is the liquid itself. Lobos 1707 stands behind its liquid 100%.”
Made up of 5 ultra-premium award-winning choices infused with historical past, tradition and household legacy, the Lobos 1707 portfolio consists of their Joven, Reposado, Further Añejo, Añejo Tequila, and Mezcal Artisanal.
“You solely wish to roll with one of the best,” Rae says in her look within the marketing campaign video. “So, right here I’m.”
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