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Grammy Award winner Victoria Monét stars in one of many newest Good American campaigns. The marketing campaign options curated denim types and best-sellers from the model’s leather-based assortment. Monét’s presence on this Spring 2024 marketing campaign was intentional from CEO Emma Grede’s perspective. In an e mail, Grede expresses that Monét is the personification of empowerment.
“Working with Victoria on this marketing campaign was unbelievable!” Grede explains. “Her ardour for authenticity and empowering girls aligns completely with Good American’s values and she or he appears to be like completely beautiful in our spring assortment.” “She introduced her distinctive styling perspective, and infectious power to the marketing campaign shoot, and we have been thrilled to share it with our Good American group. She has achieved a lot—throughout her profession and in her private life as a mom—and we couldn’t have been extra excited to work collectively.”
For 15 years Monét had labored arduous writing different folks’s songs within the music trade. Her first studio album, Jaguar II received her three awards on the 66th Annual Grammys. The grit and arduous work she has dropped at her craft is a defining issue that we imagine led to her inclusion on this particular marketing campaign.
As a feminine CEO, Grede’s core ethos at Good American has been to raise female energy. She’s pleased with her work in direction of creating an area in style for all shapes, sizes, and backgrounds. This marketing campaign isn’t any exception. “My purpose as CEO is to rejoice female energy by not simply making Good American a model, however a motion that celebrates and uplifts the female spirit, embraces girls of all physique sizes, and motivates different manufacturers and the style trade as an entire to do the identical,” she expresses in an e mail.
Concerning how Grede conceptualizes a marketing campaign like this one, she particulars that she begins by figuring out the core message she needs to evoke with the items, after which keys in on the individuality of a rising star or superstar to function like Monét. Grede loves spotlighting girls who’re chartering a path or others of their respective industries whereas bringing ideas to life, like Monét.
Within the marketing campaign, Monét is seen sporting denim on denim appears to be like with even her knee-high boots made in a denim cloth. The all-black and all-white leather-based appears to be like paired with a moto-style jacket paired stylishly alongside matching heeled boots exude the extent of confidence that Grede was aiming to convey. Monét additionally dons a denim tube costume and denim tube tops with matching denims. One other new denim shoe that’s showcased is a leopard print knee-high boot with a thin heel. Certainly one of Grede’s favourite items within the assortment is the Oversized Faux Leather Moto Jacket and the Light Compression Extreme Flare Jeans that are each good for transitional appears to be like.
Store Good American’s Spring ’24 assortment on goodamerican.com. Costs vary from $35 to $259.
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