Being the primary to market with an AI product doesn’t essentially imply you’ll beat your competitors. Because the launch of the new AI-driven Bing in February 2023, Bing’s share of the worldwide search engine market has moved a bit greater than half a proportion level, in keeping with information from market analysis agency Statcounter.

In that very same time interval, Google’s share of the market moved down 2.08% to 91.62%.

Bing, which is constructed on OpenAI’s know-how, makes use of AI to not simply give customers hyperlinks but in addition to supply solutions to questions. Final October, the picture generator Dall-e was additionally built-in into the search engine, permitting customers to create pictures within the chat interface of the location.

However Microsoft’s efforts haven’t accomplished a lot to gas Bing’s progress past the one digits. A part of the explanation the search engine by no means gained reputation was that by the point it launched in 2009, Google search, with a decade head begin, had already turn out to be synonymous with searching the internet.

How Bing matches into Microsoft’s AI plans

Microsoft has mentioned it doesn’t essentially want to alter your complete search sport to achieve success. Including one level of search share interprets to $2 billion of income for Microsoft, in keeping with the corporate.

When requested whether or not Bing’s AI elevate had elevated market share as a lot as he needed, Microsoft’s chief shopper officer Yusuf Mehdi informed Quartz that for the reason that launch, the corporate has had tens of millions of recent folks attempt it out. The search engine has 100 million every day lively customers now, he mentioned.

“We’re very pleased with how generative AI has helped speed up Bing. We’ve grown share we grew share final month I imagine we’re gonna develop share once more this month,” Mehdi mentioned in an interview final week. “Frankly, it’s what’s allowed us to now construct Copilot. … I’d say, it’s been an incredible level of progress.”

With Bing, Microsoft has taken what it’s discovered from how persons are utilizing the AI-driven search engine to use to the Copilot model and product. Microsoft disclosed in October that it has greater than one million paid subscribers to its AI assistant.

AI could not have accomplished a lot for Microsoft to disrupt the search market, however the know-how appears to have made the tech large cool once more. It even briefly overtook Apple as the world’s most valuable company final week.


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