Celebrating Tremendous Bowl championships has change into an annual custom for NFL coaches and executives agent Bob LaMonte.

He’s going for seven in a row when Kansas Metropolis performs San Francisco on Sunday.

LaMonte, who represents Chiefs common supervisor Brett Veach, coach Andy Reid and defensive coordinator Steve Spagnuolo, has represented the profitable group’s head coach, common supervisor or high govt annually since Philadelphia beat New England on Feb. 4, 2018.

His streak started with two shoppers: then-Eagles coach Doug Pederson and GM Howie Roseman. It continued with Nick Caserio, the vp of participant personnel for the Patriots, who beat the Rams the following 12 months.

Reid received his first Tremendous Bowl with the Chiefs after the 2019 season. LaMonte represents Buccaneers GM Jason Licht, whose group prevented Kansas Metropolis from repeating following the COVID-19-impacted 2020 season.

LaMonte had each head coaches within the Tremendous Bowl when Sean McVay and the Rams beat Zac Taylor and the Bengals.

It was Reid, Veach and the Chiefs once more final 12 months over Roseman and the Eagles.

One of many cool perks is LaMonte’s shoppers give him a Tremendous Bowl ring.

“It’s a pleasant factor. I don’t deserve them,” he mentioned. “However, my identify’s on them so I gotta hold them.”

LaMonte additionally has 4 World Collection rings, two from Toronto and two from St. Louis. He represented Blue Jays pitchers Dave Stieb and Pat Hentgen and Cardinals pitcher Chris Carpenter.

That’s fairly a profession for a person who considers himself a tutorial greater than an agent. The 79-year-old LaMonte by no means took a legislation or enterprise class and was a highschool historical past instructor earlier than one in every of his former college students, Wealthy Campbell, requested for illustration in 1981.

LaMonte and his spouse, Lynn, began Skilled Sports activities Illustration, Inc., as a part-time enterprise and he’s negotiated over $3 billion in contracts over the previous 4 many years. He presently represents seven head coaches and 7 common managers. That’s a whopping 22% of all of the folks in these positions.

“We’re a 100% referral firm,” LaMonte mentioned. “So once you’re a referral firm, you already know you’re an outlier. Nobody else is a referral firm so when you don’t name us, then we don’t have shoppers.”

However LaMonte doesn’t tackle simply anybody. He interviews potential shoppers.

“The fantastic thing about that’s they arrive to us for assist. We prepare how they interview,” LaMonte mentioned. “So once we get folks an interview, we’re anticipating them to get the job. … It’s ironic now we have three of the 4 youngest coaches within the NFL, Sean McVay, Brian Callahan and Zac Taylor. We’re very blessed now we have very younger, constructive and powerful shoppers. However what’s good about is that they’re .”

McVay was 26 when he known as LaMonte.

“We’re very inflexible that we don’t take anyone beneath 30 — and he known as and mentioned simply give me an opportunity,” LaMonte recalled. “We interviewed him on the mix and I mentioned: ‘We’d like to work with you.’ Effectively, we normally can choose him, and he was an excellent one.”

Former Packers and Seahawks coach/GM Mike Holmgren was LaMonte’s first NFL head coach. On the time, LaMonte says the common head coach made $295,000 per 12 months. That common annual wage is as much as $7.5 million.

“When you break the glass ceiling, you may flip that into belongings you wish to,” LaMonte mentioned.

LaMonte’s success on this enterprise is unprecedented. He’s been approached by larger firms with presents to purchase his company over time and has turned them down.

For a person with Sicilian roots, it’s at all times been about household.

“You at all times need to be ready the place you hear since you by no means know however the actuality of it’s what we do is such an outlier that it doesn’t exist wherever in sports activities,” LaMonte mentioned. “So when you don’t recruit, how are you presumably going to outlive when you don’t get shoppers? And for them, and I might be the identical manner if I had been them, it’s recruit or die. They spend 99% of their time recruiting. And that was the important thing that we had. We had been small and we grew and we grew larger. After which, we received six straight Tremendous Bowls and hoping to get one other one this subsequent week.


Republished with permission of The Related Press.

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