Again with a bang

By many metrics, he’s the most well-liked film star on the earth. However when you stay outdoors of the Indian diaspora, you could not have ever heard of the Baadshah of Bollywood. We’re right here to rectify that.

In 2023, Shah Rukh Khan reminded us all why he was christened King Khan within the first place. SRK, as he’s extensively recognized, had three releases within the final yr, and two of them went on to grow to be the most important hits of his illustrious 33-year movie profession. In actual fact, they’re the 2 greatest Bollywood films ever, after Aamir Khan’s Dangal.

Khan has at all times been a pioneer of types, be it taking part in the anti-hero when his friends solely took on the roles of candy, romantic leads, or bringing top-notch VFX to India with or dancing at weddings for aspect revenue. However the previous couple of years haven’t been as variety. His movies weren’t the mega-hits he was delivering a decade in the past. Among the extra experimental ones like Fan (2016) and Zero (2018) flatlined at the box office, and drew flak from critics and audiences alike. After which after all, covid was devastating to the business as an entire.

However his latest bout of success, Khan has introduced all screens—multiplexes, single screens, and TV, phone, and laptop screens—to life. And whereas among the success may be attributed to savvy distribution, a lot of SRK’s banner yr is an indicator that the person’s sheer starpower is brighter than ever.

Open your coronary heart. You’re about to grow to be an enormous, huge fan.

A reel-life hero

Well-known for his candor, SRK has been flying beneath the radar throughout the rise of the Hindutva ideology within the Modi period.

In October 2021, when his son Aryan Khan was arrested throughout a drug raid, repeatedly denied bail, and eventually acquitted, the famous person maintained a notable silence all through. Within the meantime, his mere point out on TV channels and newspaper headlines was sufficient to function the last word distraction to every little thing happening—and going flawed—in India, from border tensions with China to the nation’s covid mismanagement.

Khan is aware of his strongest medium was, is, and would be the silver display. In Pathaan, Jawan, and Dunki, he performs an intelligence officer, an army-man-turned-vigilante, and a former soldier–merely put, a patriot. In Jawan, he even broke the fourth wall to call upon India’s 1.4 billion population to ask questions and vote good.

The field workplace numbers are testomony to the truth that the general public is on Khan’s aspect. “A few of you’ll have not even preferred [the movies]. However I do know deep down inside you got here there to help me and my household. So, I bow all the way down to you and thanks for bringing cheer to my household, my kids and my family members,” he mentioned in his acceptance speech when he received CNN-IBN’s “Indian of the Year” title earlier this month. “I thanks for making me the star that I’m but once more.”

Going off-script, he added, “I’ve been the Indian of all of the years passed by. And I’ll be the Indian for all of the years to come back. I’m, really, girls and gents, the Indian for all ages.”

By the digits

33: Years Shah Rukh Khan has featured in movies, since starring in his 1992 debut film Deewana.

Rs1,152 crore ($139 million): Khan’s second launch of 2023, Jawan, goes on to grow to be the highest-grossing movie of his profession up to now. His first launch, Pathaan, is the second-highest grosser in his filmography with a worldwide assortment surpassing Rs1,000 crore as properly.

Rs280 crore ($34 million): Khan’s estimated yearly earnings from films—for which he costs between Rs40-50 crore, and participates in profit-sharing—model offers, investments, and social media earnings.

$770 million: Khan’s web price, inserting him in fourth place in a January 2023 rating of the eight richest actors on the earth. He beat Tom Cruise, Robert De Niro, Jackie Chan, and George Clooney.

3.2 billion: Individuals who knew Khan in a 2007 survey—far more than the two.7 million that knew Tom Cruise, making him (objectively) extra widespread. One can presume the quantity’s gotten lots larger during the last 17 years, with the web blurring borders.

$1.1 billion: The worth of Kolkata Knight Riders (KKR), the Indian Premier League (IPL) cricket crew Khan co-owns with actor Juhi Chawla.

3: Cricket groups SRK owns along with the widely-known KKR, which play in abroad cricket leagues—the Los Angeles Knight Riders play in Main League Cricket, Abu Dhabi Knight Riders play in Worldwide League T20, and Trinbago Knight Riders within the Girls’s Caribbean Premier League.


“I’m the final of the celebs.”

—Shah Rukh Khan throughout The Anupam Kher Present in July 2014

The cash adverts up

Image for article titled Shah Rukh Khan: The king of cinema is back

Picture: Thums Up

King of commercials

Khan’s star energy extends properly past the silver display. And it’s not simply in ideology—a secular India—but additionally in aspiration.

Again within the late Nineteen Nineties and early 2000s, it felt like Khan was in each different TV industrial that might play. He endorsed Pepsi alongside different Bollywood superstars like Rani Mukerji and Kajol. He’s been the face of ICICI financial institution, on-line grocery big BigBasket, embattled ed-tech startup Byju’s, cellphone model Nokia, house furnishings firm D’Decor, and lots of extra. He was even a uncommon “Lux lady,” that includes in a tub advert for the cleaning soap usually endorsed by Bollywood’s feminine stars like Hema Malini, Aishwarya Rai, and Kareena Kapoor.

This final blockbuster-filled yr has introduced Khan again within the adverts limelight. He has added 10 brands to his endorsement kitty, together with detergent firm Tide, smartphone model Realme, and trend e-commerce platform Myntra.

Harkening again to the adverts of years passed by, the famous person quotient in among the commercials runs excessive. As an example, the Everest Spices ad additionally options veteran Amitabh Bachchan, and the Rungta Metal spot co-stars A-list actors Alia Bhatt and Ranbir Kapoor.

Pop quiz

What quantity plate do all of SRK’s automobiles have?

  1. 123
  2. 666
  3. 789
  4. 555

Discover the reply beneath, however don’t cry when you get it flawed—we will’t all know every little thing.

Enjoyable reality!

Maratha Mandir, a single-screen cinema corridor in Mumbai, has been screening the long-lasting movie starring SRK and Kajol Dilwale Dulhania Le Jayenge constantly since its launch—barring an unwitting lockdown break—for 28 years now!

Watch this!

Residing with a Celebrity—Shah Rukh Khan

The TV docuseries, now on Amazon Prime Video, follows Khan and his household in Mumbai, at their vacation house in London, and extra. It’s a glimpse at SRK’s life at what’s thought-about the height of his profession—and it’s a time interval that predates omnipresent paparazzi and all-consuming social media, making it all of the extra fascinating.


What number of Shah Rukh Khan films have you ever seen?

  • A pair
  • A number of dozen
  • All 100ish of them
  • I’ve but to have the pleasure, however I’ll get proper on it

Inform us the place you’re in your SRK journey—it’ll just take a second.

An SRK primer for the uninitiated

Wish to grow to be a King Khan fan however unsure the place to begin? Clear your cal (Bollywood films are likely to prime three hours) and get your distant (Netflix has loads of these able to go).

  1. Kuch Kuch Hota Hai
  2. Kal Ho Naa Ho
  3. Baazigar
  4. Dilwale Dulhania Le Jayenge
  5. Chak De! India
  6. Swades
  7. Major Hoon Na
  8. Don
  9. Expensive Zindagi (a cameo, however so good!)
  10. Pathaan

💬 Let’s speak!

In final week’s ballot about synthetic memories, 84% of you mentioned you’d retailer an AI printout of one in all your reminiscences alongside along with your treasured mementos and keepsakes.

🐤 X/Tweet this!

🤔 What did you think of today’s email?

💡 What should we obsess over next?

Immediately’s e mail was written by Ananya Bhattacharya (who has seen Kuch Kuch Hota Hai extra occasions than years she’s lived) and edited by Susan Howson (whose gateway SRK flick was Dil Se).

The proper reply to the quiz is D. 555. Khan believes 555 brings him good luck, and the quantity options throughout all his automobiles–together with the latest addition, a Rolls-Royce Cullinan Black Badge. In numerology, 555 represents transformation and journey.


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