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In a month that’s historically sluggish, a Victoria beverage distributor is hopping.
“January is a good month for us as a result of folks wish to make more healthy selections,” says Andrea Demers, co-owner of Softer Specialty Drink Co.
The corporate is an internet provider of non-alcoholic drinks, catering to individuals who have moved away from alcohol, or who’re searching for the occasional various.
Demers is fast to level out that alcohol-free doesn’t imply a drink that’s devoid of style or complexity.
“There’s actually an explosion of attention-grabbing and scrumptious drinks on the scene now,” she says. “You’re not even lacking out should you select to not drink alcohol.”
Following years of working within the hospitality trade, Demers began the enterprise with a accomplice in 2021.
“We’re an internet store and we promote a very attention-grabbing mixture of non-alcoholic drinks. Something you can drink in the identical kind of event the place you’d be having a bottle of wine or a beer, we’ve bought one thing for people who find themselves possibly not eager to imbibe,” she says.
SEE ALSO: Victoria brewery introduces food, non-alcoholic beer menu for dogs
Demers says enterprise is brisk because of Dry January, the motion that encourages folks to chorus from, or surrender ingesting completely for the primary month of the 12 months.
The Canadian Most cancers Society has additionally launched an initiative for February referred to as Dry Feb. It’s a Movember-like fundraiser that encourages folks to boost cash as people or as a part of a staff whereas going alcohol-free for the month. Cash raised goes to assist folks in Canada affected by most cancers.
Bee Crowe and Nigel Bell are visiting Victoria from Nelson, B.C., they usually know the advantages of a sober life-style.
“Higher relationships, higher psychological well being on the whole, extra money,” laughs Crowe, who stopped ingesting in October 2022.
As for the value, Demers says you’re not paying a lot much less for alcohol-free merchandise.
“The value on most non-alcoholic drinks is fairly much like their alcoholic counterparts, which some persons are puzzled by, however mainly it’s the identical course of to make most of those drinks,” she says.
The true financial savings might be had from the peripheral value of an evening in town. You received’t drink rather a lot, and no cab trip dwelling.
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