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NBA star Dwyane Wade was tapped by Versace to be the face of the Italian fashion house’s newest marketing campaign. What’s attractive about this marketing campaign is that it solely focuses on an adjunct that’s sensible and practical: eyewear. From sun shades to frames that may accommodate prescription lenses, Wade reveals that eyewear is without doubt one of the greatest equipment in vogue.
That is the second time that the NBA star and vogue home have joined forces. They did a marketing campaign previous to this one in February 2023. The newest Versace marketing campaign debuts the Versace Profiles types, a brand new private take a look at the celebs of the Italian home’s campaigns. Wade was requested by the model to profile himself with gadgets he discovered valuable; ones that evoked a particular story behind them. The Corridor of Famer selected his first NBA championship ring, a digital camera, and a photograph of his youngest daughter, Kaavia.
“I’m proud to be a part of the Versace household, and I’m excited to launch my second eyewear assortment with a marketing campaign that’s private and significant,” says Wade in a press release, “Finishing your look is all concerning the particulars and the brand new assortment reinforces the significance of eyewear as an outfit’s completion.”
The basketball player-turned-model showcased three new types from the Males’s assortment together with a silver chrome body with black lenses, a tortoiseshell sq. body with clear lenses, and a blue and black speckles body with black lenses.
Wade’s predominant takeaway from this season’s eyewear assortment is to concentrate to the small print. “The Medusa to the hinges is an iconic contact that solely Versace can do,” he says. “You possibly can really feel the posh whenever you put on these shades.”
Store the most recent Versace males’s assortment on versace.com. Frames retail from $364 to $441.
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