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The longest Tremendous Bowl recreation may even go down because the most-watched program in U.S. tv historical past.
In response to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday evening averaged 123.7 million viewers throughout tv and streaming platforms. That shattered final yr’s mark of 115.1 million for Kansas Metropolis’s last-play victory over Philadelphia and is a 7% improve.
Nielsen up to date its numbers Tuesday after releasing an early determine of 123.4 million on Monday evening.
The sport was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ in addition to the NFL’s digital platforms.
Nielsen additionally stated a report 202.4 million watched not less than a part of the sport throughout all networks, a ten% soar over final yr’s determine of 183.6 million.
The CBS broadcast averaged 120.3 million. The community’s earlier mark for its most-watched Tremendous Bowl was 112.34 million for the 2016 recreation between the Denver Broncos and Carolina Panthers.
A number of the improve will be attributed to a change in the way in which viewers are counted. Nielsen started together with out-of-home viewers in its rankings in 2020, however solely from 65% of the nation. That measurement is anticipated to increase to incorporate all 50 states later this yr.
Sunday’s recreation was solely the second of the 58 Tremendous Bowls to go to additional time. The earlier one was in 2017, when New England rallied from a 28-3 deficit and beat Atlanta 34-28.
“I used to be managing my expectations, however I had a little bit of hope that it will occur,” CBS Sports activities chairman Sean McManus stated of additional time, which was arrange when San Francisco kicker Jake Moody had an additional level blocked within the fourth quarter, which stored it a three-point recreation. “I can’t think about a Tremendous Bowl any higher or extra thrilling than this.”
Kansas Metropolis despatched it to additional time on Harrison Butker’s subject objective. After the 49ers kicked a subject objective on the opening possession of OT, the Chiefs received when Patrick Mahomes threw a 3-yard landing move to Mecole Hardman.
This Tremendous Bowl had the added attraction of Taylor Swift in attendance. The pop famous person is courting Chiefs tight finish Travis Kelce, a romance that has introduced new followers to the NFL.
It was the second straight yr the Tremendous Bowl averaged greater than 100 million viewers after a interval the place 4 of the 5 video games earlier than 2023 had fallen wanting that quantity due to cord-cutting. That included 95.2 million for the 2021 Tremendous Bowl between Tampa Bay and Kansas Metropolis, which was the sport’s lowest TV-only common since 2007.
Univision averaged 2.3 million viewers, the best Tremendous Bowl viewership on report for a Spanish-language community. The Tremendous Bowl has been televised in Spanish in the USA since 2014.
Nielsen additionally stated Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Tremendous Bowl halftime on report and a 7% improve from Rihanna’s final yr (121 million).
Nickelodeon’s kids-centric broadcast, the primary alternate feed of a Tremendous Bowl, averaged 1.2 million.
The NFL playoffs averaged 38.5 million viewers the primary three weekends, a 9% improve over final yr.
That adopted a daily season that averaged 17.9 million, tied for the second highest since averages had been first tracked in 1995.
By Joe Reedy
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