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The Kansas Metropolis Chiefs pulled off a nail-biter of an time beyond regulation win in opposition to the San Francisco 49ers, eking out a 25 to 22 victory with an time beyond regulation landing.
Now, one of many group’s most well-known gamers is making new waves, by promoting an enormous quantity of swag with out even making an attempt.
Google analytics information exhibits that searches for “Travis Kelce jersey” have been up 2,252% throughout and after Sunday evening’s huge recreation, in keeping with an evaluation by Hearts.co.
General, searches for Kelce jerseys are up over Chief’s quarterback Patrick Mahomes, however searches for his jersey spiked with a rise of two,531% in the previous few seconds of the sport across the time Mahomes threw the game-winning move. Nonetheless, Mahomes’ jersey search surge solely lasted briefly earlier than Kelce regained the web’s curiosity.
Kelce’s popularity is largely due to his even larger movie star girlfriend, pop singer billionaire Taylor Swift.
“The surge in searches for ‘Patrick Mahomes jersey’ reveals robust fan assist for the quarterback after he secured the sport for the Chiefs with a successful landing move,” a Hearts.co spokesperson mentioned. “However Travis Kelce demonstrates larger reputation total with a big enhance in searches earlier than and after the sport, pushed by his on-field efficiency and high-profile relationship with Taylor Swift.”
The corporate analyzed information utilizing Google Traits, with search phrases “Patrick Mahomes jersey” and “Travis Kelsey jersey” reviewed over seven days to measure will increase in Google searches.
This yr’s Tremendous Bowl was flooded with a brand new sort of curiosity as Swift’s presence took maintain at video games main as much as the large recreation. For followers, her presence introduced new or renewed vitality and curiosity to soccer, and to the Chiefs extra particularly. However Swift additionally drew harsh criticism, significantly from partisans on the suitable who’ve concocted all kinds of conspiracies.
Following the Tremendous Bowl, some have been already speculating that Swift orchestrated a Chief’s win, with individuals posting to X a video of her talking with NFL Commissioner Roger Goodell and photographs of the ultimate play with hypothesis that the 49ers intentionally missed a tackle. The phrase “scripted” was trending Monday morning, a reference to the conspiracy.
Nonetheless, the pop sensation’s presence led to a rise in ads targeted to women and Google searches for red sweaters after Swift was noticed carrying one at a earlier recreation. Google searches for purple lipstick — Swift’s token shade — have been additionally up.
No matter facet you’re on because it pertains to the Taylor Swift conspiracies, you possibly can guess she’s in all probability going to simply shake it off.
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