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A serious Canadian tobacco firm says it’s “extraordinarily upset” by British Columbia’s determination to move the sale of flavoured nicotine pouches behind pharmacy counters.

Premier David Eby introduced the restriction on Wednesday, saying the province issued the order to forestall youngsters coming into contact with a “hazardous” and “addictive” product whereas Well being Canada appears to be like into the regulation of gross sales.

However an announcement from Imperial Tobacco Canada says shifting gross sales away from comfort shops and fuel stations makes it “harder for people who smoke to entry a product that may assist them give up smoking.”

The Montreal-based firm says it helps stopping youngsters from shopping for nicotine merchandise, however provides that Imperial has “gone above and past” to ensure they’re solely obtainable after age verification and Eby ought to rethink the transfer.

The premier instructed a information convention that nicotine use may cause adjustments within the brains of younger folks, and a few critics say the pouches are designed to enchantment to youngsters.

The pouches, which are available a wide range of flavours, can be found underneath Imperial’s model title Zonnic.

This report by The Canadian Press was first printed Feb. 8, 2024.

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