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Give Gov. Ron DeSantis credit score for one factor. The social media platform previously often called Twitter labored flawlessly Sunday afternoon, carrying his video announcement that the presidential marketing campaign backed by the By no means Again Down tremendous PAC was, properly, backing down.
It tiptoes as much as irony {that a} marketing campaign that started with a splat when that very same media platform sputtered, spit, and wobbled when carrying the launch of DeSantis’ doomed marketing campaign labored simply wonderful when carrying the Governor’s concession that (paraphrasing right here) he was toast.
However significantly, of us, has any presidential candidate squandered a lot, so rapidly, and never simply cash, both? DeSantis’ popularity was the Subsequent Nice Hope for Republicans lay in tatters of single-digit polling in New Hampshire.
Even worse, DeSantis puckered up and instantly endorsed Donald Trump.
I at all times puzzled what would occur when DeSantis obtained out of a protected Florida cocoon and ventured into locations the place even some Republicans look askance at banning books and brawling with Disney.
We noticed it. It was a whole repudiation of Florida’s wood, charisma-challenged Governor.
On the marketing campaign path, DeSantis by no means outlined what he would do to make life higher for the (fewer and fewer) individuals who got here to his rallies. He was finally outlined by the tradition wars he unleashed on Floridians, and that’s no method to win.
The end result was ridicule for somebody as soon as nicknamed “America’s Governor.”
POLITICO magazine ran an opinion piece beneath the headline: “The DeSantis Staff Ran the Worst Marketing campaign in Historical past.”
And there’s this: He tried to out-Trump Trump. That was a idiot’s errand. Trump is a menace, and a second time period for Orange Hair could be an epic catastrophe. He may even be in jail. DeSantis tried to run to the suitable of THAT, however Trump supporters weren’t impressed, and the GOP “moderates” sized up DeSantis’ fake robust man persona and determined “nah.”
What’s subsequent for the Governor?
He might discover a couple of issues modified as he heads again to Florida for the ultimate two years of his time period. Republican lawmakers spent the final six years barking on command from DeSantis, however they’ve a lot much less cause to worry him right now than they did a yr in the past.
Lots of them have ambition, too. They’re sizing up their very own possibilities on the Governor’s mansion in 2026, and voters are exhibiting they’re weary of DeSantis’ concentrate on controlling ladies’s our bodies, banning books, LGBTQ+ individuals, trans youngsters, Disney’s company insurance policies, and so forth.
Going ahead, I’d anticipate the Republican message to reasonable a bit as a result of I imagine that’s the place the voters are.
DeSantis may discover it onerous to place the cork again within the bottle if he desires to take one other swing in 2028. He may see it unattainable to recreate the conflict chest he had for this marketing campaign.
I am going again to the start with DeSantis. Keep in mind his first yr in workplace? Even Democrats credited him for working throughout the aisle on the surroundings and different points. He obtained widespread reward for stances that benefited on a regular basis Floridians, no matter celebration or sexual orientation.
Then somebody whispered, “Ron, you ought to consider operating for President.”
And with that, the beginning gun had sounded on Ron DeSantis’ street to destruction. He hit the end line Sunday.
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