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Oscar Mayer's new plant-based hot dogs

Picture: Oscar Mayer

Kraft Heinz, proprietor of the Oscar Mayer model, has partnered with AI-powered meals developer NotCo to create a line of recent NotHotDogs and NotSausages, rolling out in spring 2024.

Oscar Mayer’s first plant-based meat merchandise, defined

The “Not” merchandise are a part of the primary devoted plant-based product line from Oscar Mayer, and the corporate says that the vegan sausages supply a “smoky, savory style, meaty coloration, and thick, juicy chew” that folks will relish. (Get it??) The brand new product will probably be obtainable as scorching canine, bratwursts, and Italian sausages.

“Our objective is to create mouthwatering, plant-based meals which are scrumptious and accessible for everybody–from the devoted vegan to the plant-based curious,” mentioned Lucho Lopez-Could, CEO of the collectively created Kraft Heinz Not Firm, within the press launch.

Like many plant-based meat purveyors, Oscar Mayer isn’t essentially aiming for the vegan crowd—a minimum of not completely. Identical to Past and Unimaginable earlier than it, the model is hoping to enchantment to these typically curious omnivores who dabble in somewhat little bit of all the things, each meat and non-meat. (IKEA is taking the same approach with its personal plant-based scorching canine.)

The place to purchase Oscar Mayer’s new plant-based scorching canine and sausages

The brand new Oscar Mayer NotHotDogs and NotSausages will debut on the Expo West commerce present from March 12-16, and should you weren’t planning on attending, the merchandise will roll out to main retailers nationwide later this 12 months. It’s not clear when precisely that will probably be, however with repeated references to “grilling season” in its press launch, now we have a sense we’ll see them on the grocery retailer earlier than the Fourth of July.

Kraft Heinz is getting fairly critical about its plant-based choices all throughout its portfolio. Oscar Mayer NotHotDogs and NotSausages be a part of a rising lineup of things that features Kraft NotMac&Cheese, NotCheese Slices, and NotMayo. The press launch says that we will anticipate plant-based merchandise later this 12 months as nicely.

A version of this article first appeared on The Takeout.

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