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A television displays the MTV Video Music Awards.

A tv shows the MTV Video Music Awards.
Picture: Frazer Harrison (Getty Pictures)

U.S. costs for at the least seven main streaming companies received dearer over the past 12 months.

Hulu and Amazon’s ad-free normal streaming service plans at the moment are $18 a month. That will not sound like a lot, however subscribers to a number of platforms at the moment are simply paying upward of $100 per thirty days. New data from Bank of America (pdf) exhibits that Individuals spend 70% extra on streaming companies than they did in 2021. And the share of households spending greater than $101 per thirty days on streaming companies greater than doubled from 2021, the report stated.

Financial institution of America stated middle-aged Individuals are main this pattern.

“Millennials and Gen Xers are paying extra per family on streaming as they’re paying for a number of streaming subscriptions,” stated the report. “These cohorts have additionally seen the most important share will increase of these streaming over the previous three years.”

However despite the fact that extra Individuals are spending huge on streaming, not each platform is successful. Whereas Netflix saw solid growth in its subscriber base all through final 12 months after a password-sharing crackdown and worth upticks, Hulu and Disney+ lost subscribers.

By the numbers

39%: Share of U.S. households with a month-to-month streaming subscription.

$18: Price of primary ad-free plans for Hulu and Amazon. Netflix and Max plan equivalents are $16, whereas Disney+ is $14 and AppleTV+ is $10.

13%: How a lot Netflix’s subscriber base grew within the fourth quarter of 2023.

3: Variety of streaming platforms which can be truly worthwhile — Netflix, Hulu, and most recently Warner Bros. Discovery.

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