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The brand new function will help in Shumaker’s Make a Distinction Literacy Initiative, which goals to enhance literacy for greater than 100,000 individuals by 2025.
Shumaker, a legislation agency and legislative options supplier, has promoted Monique Serata to advertising and marketing and model supervisor, noting her “creativity and expertise.”
“We’re thrilled to raise Monique into this new place. Her creativity, model loyalty, bridge constructing throughout our places, and the enjoyment she has for her craft makes her the proper selection for this new function established to catapult the Shumaker model of ‘Making a Distinction’ into the subsequent century of success,” Shumaker Chief Advertising and marketing and Enterprise Growth Officer Erica Shea stated.
Serata beforehand served as Shumaker’s social media and occasions coordinator, a task Shumaker leaders say helped her distinguish herself as a inventive and visionary employee who was capable of domesticate model resonance. The agency touted her “knack for creating partaking graphic narratives” that allowed her to ascertain “significant connections with audiences.”
In her new function, Serata will proceed using social media to reinforce Shumaker’s model, and he or she can even make the most of video, group partnerships and sponsorships to satisfy targets established within the Make a Distinction Literacy Initiative, which goals to enhance literacy for greater than 100,000 individuals by 2025.
Shumaker was based in 1925 and now features a staff of greater than 300 legal professionals and advisors who present authorized counsel and legislative options.
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