[ad_1]
In recent times, Louis, my brother-in-arms for 15 years, and I had been brainstorming new names for our enterprise.
About 30 years in the past, we had been referred to as Aegis Laptop Providers, then Aegis Enterprise Applied sciences and to simplify issues our newest will likely be Aegis Biz Tech.
The identify Aegis is Greek for protect and with cyber safety issues being what they’re, we’re sticking with it for our IT assist firm identify with only a slight tweak.
Biz & Tech is the identify of our podcast, web site area, some columns and publication, so we’re solidifying the model underneath one identify, if you’ll.
The primary impression of a reputation, company or in any other case, can confuse you, encourage confidence, or offend you (somebody is all the time offended by one thing today — see Dixie Chicks, Burger King (why not Burger Queen?) and many others., or possibly offer you a peek at what they do.
Our capital metropolis right here in Florida has some nice historical past behind the identify. The phrase Tallahassee is a Seminole/Creek Indian phrase which means, “previous city” or “open fields.” The unique phrases “Talwa” (city) and “Hasi” (previous) had been mixed.
The selection of the identify is credited to Octavia Walton. She was the 14-year-old daughter of then-territorial secretary George Walton.
Octavia is alleged to have chosen the identify Tallahassee for its lengthy affiliation with the natives of the world and our legislature formally adopted the identify on Dec. 11, 1824, throughout the very first session in Tallahassee. Thank you to all those in our current session for their service.
One band from the Sunshine State has a reputation that I guess you didn’t know its origin.
Rock and rollers Sister Hazel is named after a missionary who ran a homeless shelter in Gainesville. Her full identify is Sister Hazel Williams.
When the band obtained began within the early 90s, they confirmed their respect for the great work of Sister Williams by naming their band after her. They proceed to assist her efforts in Gainesville, 30 years later.
For 2024, Sister Hazel remains to be doing their factor, touring the nation and actually they only dropped a brand new single that you can check out here.
Good work Ken, Ryan, Drew, Jett and Mark, it sounds nice.
Within the tech house, have you ever ever given thought to the phrase “Bluetooth?”
Each time somebody says to activate Bluetooth, I image an offended pirate Smurf. I can image him heading to Gargamel’s home to lastly take down him and Azrael saying one thing like “Haarrr, ain’t it smurfy matey” with a steel model of the Smurf music blasting.
Simply me?
Bluetooth is the wi-fi know-how that everyone knows and love, the framework of which was invented in 1994 by Jaap Haartsen.
The identify got here two years later when business titans on the time, Nokia, Intel and Ericsson gathered to give you a reputation and a plan for this kind of know-how to turn out to be the usual. The identify Bluetooth was advised as a code identify till an actual identify could possibly be put collectively and it got here from King Harald Bluetooth.
Harald was a well-known chief that united Scandinavia and he had an unpleasant useless tooth that form of regarded blue. What’s the cool image subsequent to the phrase Bluetooth you is likely to be asking? That might be Harold’s initials in historical textual content, rune I consider they name it. Fairly cool huh, or completely dumb, it’s all in the name.
They may have referred to as it NoKord? Proper?
What about two phrases we, the individuals, will likely be throwing round and judging one another on for many of 2024? These two phrases can be the “evil” Democrats and the “vile” Republicans. I joke after all, as that is the place I’d usually put my “can’t all of us simply get alongside” message. However we all know the reply to that. The reply is nope, we can not. As for the origins of the phrases. The phrase Republican stems from the Latin “rēs pūblica.” Combining “rēs” (factor or entity) with “pūblica” (public).
As for the phrase Democrat, it comes from the Greek phrase “dēmokratía” (well-liked authorities). Mixing collectively the individuals (“demos”) who held the facility (“krátos”).
Similar to these three executives sitting across the desk in Norway, it is advisable to be sure to place quite a lot of thought into a reputation. It simply could also be round for some time. We glance to music legend Dave Grohl for his cautionary story of being caught with a reputation.
When Nirvana broke up he was not sure of releasing music underneath his identify, so he borrowed the identify Foo Fighters. This was a time period utilized by Allied pilots in World Battle 2 to explain UFO’s and Grohl was and is a UFO fanatic. His music caught on and the identify was caught, he says years later.
“Had I really thought of this to be a profession, I most likely would have referred to as it one thing else as a result of it’s the stupidest f**king band identify on this planet.”
The names we give you for our bands, firms, cities, and merchandise outline us. You don’t need to look far to see a terrific one (see the naming of Mötley Crüe of their 2019 film “The Grime.”
And also you additionally don’t need to look far for a horrendous one, see “Goin Postal?”
If you end up in a brainstorming session for a reputation of one thing, be mindful it could possibly be round perpetually, in order the previous knight says in “Indiana Jones 3,” select properly.
___
Blake Dowling is CEO of Aegis Enterprise Applied sciences and could be reached at [email protected].
Publish Views: 0
[ad_2]
Source link