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Looking elsewhere.

Wanting elsewhere.
Photograph: Nic Antaya/Bloomberg through Getty Pictures (Getty Pictures)

There’s little bit of dangerous information coming from Ford this morning. The automaker confirmed to the world Friday (Jan. 19) what it told suppliers a few weeks ago, saying a drastic cut to production of its full-electric F-150 Lightning vans, all the way down to 1,600 fashions every week from 3,200, CNBC reports.

Ford worded the manufacturing change as merely “matching F-150 Lightning manufacturing to buyer demand,” which is code for “individuals don’t like electrical vans as a lot as we thought they did.

Automobile corporations love promoting SUVs and vans—which they’ve been doing a lot of lately—as a result of they value extra and get purchased by individuals with fatter wallets. The small Ford Escape starts at about $30,000, the medium-sized Explorer begins at $37,000, and the massive Expedition begins at greater than $55,000. When automobile gross sales slowed down early within the pandemic, big vehicle sales were sturdier than had been gross sales for subcompacts.

Loads of these corporations had been pinning their hopes on repeating that pattern through the ongoing EV transition, nevertheless it hasn’t fairly been figuring out the identical approach for vans. Yahoo! Finance noted last year that the compromised capabilities and better sticker costs for electrical vans has made the market a harder nut to crack than beforehand anticipated. Karl Brauer, an analyst at iSeeCars, advised the outlet that the distinction between an electrical SUV and an electrical truck is that “the overwhelming majority of truck patrons buy their automobiles to fulfill real-world calls for that no different car can fulfill. It seems electrical vans aren’t but able to satisfying these wants.”

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