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![An Apple logo is pictured in an Apple store in Paris, France September 17, 2021.](https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/ce8c7c0ac849aaaf29475674447546cb.jpg)
We’re one step nearer to figuring out what Apple is growing on the generative AI entrance.
Tim Prepare dinner, Apple CEO, has stated earlier than that the corporate’s coverage is to carry off on asserting new merchandise till they come to market, however in a conference call with analysts and buyers on Thursday, Feb. 1, he promised that some generative AI information will come out later this 12 months.
When it comes to generative AI, which, I’d guess, is your focus, we’ve a whole lot of work occurring internally as I’ve alluded to earlier than. Our MO, if you’ll, has at all times been to do work after which speak about work and to not get out in entrance of ourselves. And so, we’re going to carry that to this as properly. However we’ve obtained some issues that we’re extremely enthusiastic about that we’ll be speaking about later this 12 months.
When requested about how Apple’s smartphones and units match within the AI panorama, Prepare dinner added:
Let me simply say that, I feel there’s an enormous alternative for Apple with GenAI and AI.
Previously 12 months, Google, Microsoft and different tech giants have made a flurry of bulletins about generative AI merchandise, from AI chatbots that may translate your voice to a number of languages to AI assistants that write up your emails. Why? Partially as a result of they want real-time suggestions to enhance their merchandise.
As Quartz beforehand reported, Apple could also be quiet about AI, but it surely’s been the largest purchaser of AI corporations since at least 2017, gobbling almost double the quantity that Microsoft and Meta have bought. Acquisitions embrace suppliers of self-driving know-how, AI voice assistant instruments, and AI fashions for music.
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